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Emma Hsu 徐韶韓

Asia Market Entry Consultant

Homebases:

Honolulu, Taipei

Say Hi:

  • LinkedIn

Expertise:

Technology transfer, market research, intellectual property negotiation & conflict resolution

Sector experience:

Technology-focused, including but not limited to healthcare & medtech, electric vehicles and batteries, IoT and electronics, AI and software

Aloha!

Thank you for visiting my website to learn more about me.

I am a PhD student at the University of Hawaii at Manoa. I graduated from McGill University with a Bachelor's in Biochemistry in 2010, then went back to school after 10 years of working in China. I am privileged to serve as an adjunct fellow (non-resident) at the Center for Strategic and International Studies (CSIS) Renewing American Innovation project and a Foundation Scholar at the East West Center.

At the University of Hawaii, I sought to understand technology as an agent in international relations. My master's research within the Asian Studies department is focused on intellectual property (IP) protection strategies and practical frameworks to facilitate foreign companies entering the Chinese market. I concurrently completed a certificate in conflict resolution with a focus on mediation and negotiation at the Matsunaga Institute for Peace and Conflict Resolution. My final research culminated in a report published by CSIS, titled Manufacturing beyond Shores: The Taiwanese Checklist Approach to Intellectual Property Protection.

During the two-year Master's in Asian International Affairs program, I published in the my research "Cutting in the Middleman: Learning from Ancient Chinese Contract Negotiation" in Brill's Journal of International Negotiation. In addition, during my practicum at the Pacific Forum, I arranged and conducted interviews to publish "After Ukraine war, Taiwan’s chip supremacy raises economic stakes" in Al Jazeera. In a subsequent practicum, I worked with the Berkeley APEC Study Center as a co-researcher to write "There is No Entities List for Patent Filings: The Policy Implications of Huawei and ZTE as Patent Powers," which won honorable mention at The Carter Center's Young Scholar's Forum on U.S.-China Relations. Lastly, I was honored to present my research titled "Copyright's Role in Artificial Intelligence's Hierarchy of Needs" at Asia Pacific Copyright Association 2022 "Copyright in the Age of Disruption" conference hosted by the National University of Singapore. 

Outside of research, I am passionate about giving back to the community. I am a Global Ambassador for McGill University's Alumni Association, a Young Leader (2023) for the Pacific Forum, and was a volunteer at the Pacific Asian Center for Entrepreneurship (PACE). At the Pacific Asian Center for Entrepreneurship, I not only supported events but also conducted ecosystem research to understand how PACE can continue to serve the community. I interviewed students, startups, government agencies, faculty, and community organizations to understand how PACE can improve its offering. I will officially join the PACE team as a part-time graduate assistant to implement the findings from the research.

In addition to continuing my work with PACE, starting Fall 2023, I will begin a doctoral degree in world history at the University of Hawaii at Manoa. Specifically, I am interested in researching technology transmission in China by comparing it with how Europe or Americas accelerated or decelerated the movement of new technologies. I am interested in thinking about how technology ties into education and knowledge, which ultimately influences the flow of power between the state, elites, and civilians. For example, I want to understand how astronomy-related technology was used in viewing, interpreting, and mapping stars by both elites and common people to shape their daily lives via agriculture and navigation.

I am honored to be supported by several generous donors who make my intellectual journey possible. In no particular order, they are: the Chandler Public Policy or Conflict Resolution Fellowship established by Dr. Susan Chandler and Dr. David Chandler; the East West Center Foundation Scholarship supported by the Center's alumni and friends; the C.F. and Grace Ning Award in Chinese Studies established by Chung-fung and Grace Ning; the K.S. Cheng Memorial Scholarship; Asian Studies department merit scholarship and University of Hawaii's non-resident tuition exemption award.

If you are interested in learning more about my work, please feel free to reach out: emmahsu@hawaii.edu.

Warm regards,

Emma Hsu

Work Experience

2022 - 2023

2018 - 2021

2017

2014 - 2017

2013 - 2014

2011 - 2013

Title: Graduate Assistant

Institution: University of Hawai'i at Manoa, Asian Studies Department

Location: Honolulu, USA

  • Co-organized two-day graduate conference "Intersecting Asias: Reflections on Connections and Mobilities" with eight themed panels by 34 presenters flying in from seven different countries and two keynote speakers--- Dr. Engseng Ho (Duke University) and Dr. Barbara Watson Andaya (University of Hawaii)

  • Teaching assistant for two undergraduate courses--- Introduction to South and Southeast Asia with Dr. Barbara W. Andaya (ASAN 202, Fall 2022) and Introduction to East Asia with Mark Ferguson (ASAN 201, Spring 2023)

Title: Open Innovation Program Manager, Senior Project Manager

Company: Intralink Group - UK Market-Entry and Business Development Consultancy

Location: Shanghai, China

Key Accomplishments and Projects:

  • Research reports

    • UK Department of International Trade (DIT)

    • British Office Taipei Gap Analysis for Science and Innovation Network (SIN)

    • Other confidential market landscape and regulatory analysis reports

  • Spearhead launch of Open Innovation business unit in China

    • Sign up accelerators, VCs, academia, MNC corporates

    • Startup and technology scouting advisory for corporates

    • Develop potential clients for Intralink in China

  • Channel & partner development to contract negotiation

    • Radar imaging chip for multi-sector applications (Israeli Client)

    • Imported IVD CFDA/NMPA registration agent management (UK Client)

    • Biometric AI software and solution (UK Client)

    • Medical device master distribution partner negotiation (Canadian Client)

    • Smart factory software and integration service (Japanese Client)

    • Advanced battery materials for fire-retardant cell architecture (US Client)

    • Novel battery material coating process (US Client)

  • Client-facing, direct report to Managing Director

Industries: Innovation, healthcare, new energy, IoT, automation, big data, software, AI

Specialties: Greater China market growth & partnership benchmark and negotiation

Title: Digitization Product Manage, Business Development Manager

Company: Ringier AG - Swiss Media Company

Location: Shanghai, China

  • Facilitated acquisition deal

  • Project management of new WeChat platform roll-out from traditional media

  • Strategy development of new business unit
  • Direct report to General Manager

Title: Co-founder, CEO

Company: Breeze Technologies

Location: Shanghai, China

  • Fund-raised from Silicon Valley-based VC

  • Achieved profitability with SaaS product within 6 months

  • WeHelper:Food and Beverage WeChat SaaS platform

  • Spoonhunt App: Managed product experience, design, tech, marketing.

Title: Business Associate

Company: ZS Associates

Location: Shanghai, China

  • Fund-raised from Silicon Valley-based VC

  • Achieved profitability with SaaS product within 6 months

  • WeHelper:Food and Beverage WeChat SaaS platform

  • Spoonhunt App: Managed product experience, design, tech, marketing.

Title: Senior Analyst

Company: Illuminera

Location: Shanghai, China

  • Marketing strategy FMCG, cosmetics, to pharmaceuticals

  • Market research using ethnography, interviews, and focus groups

© 2050 by Emma Hsu. 

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